NEW YORK CITY—Brooklyn Sports & Entertainment, parent company of the Brooklyn Nets and Barclays Center in Brooklyn is relocating its corporate headquarters from space at Metrotech Center in Downtown Brooklyn to Industry City in the Sunset Park section of the borough.
The firm is shifting operations in June of 2018 to 70,000 square feet of space on the seventh floor of Building 19 in Industry City, one floor below the Hospital for Special Surgery Training Center where the firm’s Brooklyn Nets NBA franchise practices. The new headquarters office, which is one subway stop from Barclays Center, home to the Brooklyn Nets and New York Islanders NHL hockey franchise, will accommodate up to 350 employees.
At present the company reportedly operates out of approximately 47,000 square feet of space at Metrotech Center.
Industry City is a 16-building, 6 million square-foot complex led by a partnership between Jamestown and Belvedere Capital. The property is home to more than 450 companies employing 6,500 workers. Brooklyn Sports & Entertainment’s space is being renovated and will feature an open floor plan with high end custom finishes. Amenities are to include state-of-the-art conference room technology, collaborative lounges, a game room, and refueling pantries. TPG Architecture is redesigning the space. Bruce Mosler and Joe Cirone of Cushman & Wakefield served as advisors to the Nets parent on the leasing transaction.
“Since 2012, our company has nearly doubled in size and we are looking forward to having these new corporate offices in order to support our continued growth,” states Brett Yormark, CEO of BSE. “Additionally, with Brooklyn Nets business and basketball united under one roof, we will further build a collaborative work environment that encourages innovation and teamwork.”
“It says a lot that after nearly two years of experiencing all that Industry City has to offer, the Brooklyn Nets chose to locate their corporate offices here, when they could have gone anywhere,” says Kathe Chase, director of leasing at Industry City. “At Industry City, a hyper-amenitized workplace and a local millennial workforce come together to create a culture and a vibe that cannot be found anywhere else.”
The firm also reports that it has established a Manhattan office at SL Green Realty’s 125 Park Ave. building. The satellite office, which Crain’s New York Business reported will be approximately 3,400 square feet, is expected to open in mid-September and serve as the Manhattan meeting location for all BSE sales and content development. SL Green Realty Corp. worked with BSE to identify the space, the company states. BSE also operates a West Coast office, which recently moved to Century City in Los Angeles. The space is used by programming and sponsorship sales executives.
In addition to being parent company of the Brooklyn Nets and Barclays Center, Brooklyn Sports & Entertainment oversees programming, marketing, sales, and operations for Barclays Center and Long Island’s NYCB LIVE, home of the Nassau Veterans Memorial Coliseum. The firm also manages and controls the Nets ‘Development League team—the Long Island Nets—as well as the business operations of the New York Islanders.
In May, Brooklyn Sports & Entertainment announced it will begin the renovation of the iconic LIU Brooklyn Paramount Theatre, located at the Northeast corner of Flatbush and DeKalb Aves. in Downtown Brooklyn this fall, with an anticipated opening before 2019. A month earlier the firm reported that it along with partner the Bowery Presents, AEG Presents’ will acquire the operating rights and assets to Webster Hall in Manhattan’s East Village. The parties will assume the long-term lease to the building, which will continue to be owned by current owner, Unity Gallega.