Bailey: “We’re excited about the opportunity to bring our platform and service to the US, starting with New York.”
NEW YORK CITY—Retailers looking for pop-up space here—or the brokers who work to place them—just lucked out. Appear Here, an overseas marketplace for short-term retail space, has expanded into the US and made its first stop here.
And in a major show of support, two of the world’s biggest real estate firms, Blackstone and Simon Property Group, along with Brookfield—one of the largest firms here—have signed up with the service to list hundreds of spaces in popular neighborhoods such as Chelsea, West Village, SoHo, Nolita and Williamsburg.
Founded in London in 2013 by then 20-year-old Ross Bailey. Appear Here is used today by over 80,000 brands worldwide seekig space, including Nike, Coca Cola, Net-a-Porter and Kanye West use Appear Here.
“More than ever, designers, brands and entrepreneurs are realizing that renting space online is the fastest and most flexible approach to retail,” Bailey comments. “We’re excited about the opportunity to bring our platform and service to the US, starting with New York.”
Appear Here’s marketplace makes it more than a listing site for pop-up space; brands are matched with a personal concierge while landlords can access real-time data on demand and financial performance, and Appear Here’s editorial team populates the site with destination guides to help brands find the perfect space.
According to Appear Here, the industry average to find a temporary retail space is three to six months but on the firm’s platform, tenants and brokers regularly book space in under three to six days. Further, Appear Here claims, 50% of its bookings last month were done within 48 hours.
Simon Property Group director of business development Zachary Beloff comments, “We believe that Appear Here’s unique product and community of forward thinking international retailers, new brands, makers and independents will benefit from our highly engaged audiences who seek out and avidly consume interesting experiences.”.
Over 4,000 exclusive spaces have been listed on Appear Here in the UK and France. The company also works with retailers like TOPSHOP to list space in their flagship stores.