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WCRE: Southern New Jersey Market Remains Strong

Jason Wolf, founder and managing principal of WCRE
Jason Wolf, founder and managing principal of WCRE

EVESHAM TOWNSHIP, NJ—Despite political uncertainty at home and around the world, the Southern New Jersey market has started off 2017 on a cautiously optimistic footing, according to research by WCRE. in its latest quarterly analysis.

“Even with an expected winter slowdown affecting office leasing activty, and added anxiety with the transfer of political power in Washington, the overall mood of the market seems to be positive,” says Jason Wolf, founder and managing principal of WCRE. “As we’ve seen the past couple of years, several business sectors increased their occupancy needs during the first quarter, and we continue to see increased capital spending, construction hiring, and expansions.”

In its latest quarterly analysis, WCRE says there were approximately 317,886 square feet of new leases and renewals executed in the three counties surveyed (Burlington, Camden and Gloucester), which represents a decrease of approximately 18 percent compared with the previous quarter, but is essentially unchanged from the first quarter last year. While leasing slowed a bit, the sales market doubled in volume during the first quarter, with some 767,988 square feet worth more than $133.5 million trading hands. New leasing activity accounted for approximately half of all deals – a significant increase over the fourth quarter. Overall, net absorption for the quarter was in the range of approximately 122,572 square feet.

Other office market highlights from the report:

  • Overall vacancy in the market is now approximately 11.05 percent, which is a nominal increase from the previous quarter.
  • Average rents for class A and B product continue to show strong support in the range of $10.00-$14.50 per square foot (triple net) or $20.00-$24.50 per square foot gross for the deals completed during the quarter. This is essentially unchanged from the previous two quarters.
  • New Jersey’s unemployment rate moved down to 4.4 percent, putting it below the national rate of 4.7 percent.

WCRE has expanded into southeastern Pennsylvania, and the firm’s quarterly reports now include a section on transactions, rates, and news from Philadelphia and the suburbs. Highlights from the first quarter in Pennsylvania include:

  • Office demand in Center City is still exceptionally strong, as rental rates continue on an upswing and vacancy levels are compressing to all-time lows.
  • There is a significant amount of inventory of multi-family, including recently developed, under construction, and proposed, in both the City of Philadelphia and Philadelphia suburbs. Rental rates have either remained relatively stable or decreased slightly. Concessions are becoming commonplace at many apartment communities.
  • While much of the pricing for commercial real estate accounts for increasing interest rates, many purchasers are showing signs of hesitation and fears of potential decreases in market fundamentals.
  • The industrial market in the City of Philadelphia and its suburbs is fetching price points never experienced in the marketplace. The lack of available product coupled with significant demand is putting further upward pressure on overall pricing.

WCRE also reported on the Southern New Jersey retail market, noting an incongruous mix of consumers earning more and showing a willingness to spend, and a high number of retailers declaring bankruptcy. The report attributes this to a growing shift to online shopping and other changes in spending habits. Highlights from the retail section of the report include:

  • The Conference Board reports that consumer confidence is at its highest level since 2000.
  • Nine retailers filed bankruptcy in the first quarter, which is the same as the total for all of 2016.
  • Retail vacancy in Camden County stood at 6.4 percent, with average rents in the range of $12.92 per square foot (triple net).
  • Retail vacancy in Burlington County stood at 11.1 percent, with average rents in the range of $12.31 per square foot (triple net).
  • Retail vacancy in Gloucester County stood at 5 percent, with average rents in the range of $12.01 per square foot (triple net).

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